By the looks of Rihanna's newer music videos, she seems to be taking a liking to the East.
Coldplay's Princess of China has very oriental styling. Both the choreography and wardrobe choices reflect an Asian feel - obviously suitable for a song called Princess of China. Although this is shot for different artists, Rihanna still projects and image that she carries forward to her own video. Watch both videos below and you'll know what I mean.
Her latest release, Where Have You Been, is more tribal in nature and has scenes reminiscent of Arabia (note her harem pants) - still Eastern nonetheless.
I like that Rihanna is adding some solid choreo to her music videos (didn't see any crotch grabs in this one) and a variety of different looks. Kind of got tired seeing her in body paint (re Umbrella, Rockstar 101, etc.).